Pro tips and hacks to master Instagram
The best times to post are typically between 11 AM - 1 PM and 7 PM - 9 PM when user engagement is highest. Analyze your specific audience's activity in Instagram Insights for better results.
Instagram allows up to 30 hashtags per post. Mix popular hashtags with niche-specific ones to maximize reach. Place them in the first comment to keep captions clean.
Carousel posts (multiple images in one post) get 1.4x more reach than single image posts. Use them to tell stories or showcase multiple angles.
Reply to comments and engage with your audience within the first hour of posting. This signals to Instagram's algorithm that your content is valuable.
Post stories consistently to stay at the front of your followers' story feed. Use interactive features like polls, questions, and quizzes to boost engagement.
Instagram heavily promotes Reels content. Short, engaging videos (15-30 seconds) with trending audio can go viral and attract new followers.
Start with a hook in the first line, ask questions, and include a call-to-action. Longer captions (150+ words) tend to get more engagement.
Use a consistent color palette and editing style for your grid. This creates a cohesive look that attracts profile visitors to follow you.
Use Instagram's collab feature to co-author posts. This shares the post to both profiles and exposes you to each other's audiences.
Review your Instagram Insights weekly to understand what content performs best. Double down on what works and adjust what doesn't.